How SEO Can Help Your Small Business

Why SEO Is Your Missing Link to rankings

We are living in an age where SEO (Search Engine Optimization) can help a small business right from the start without needing years of website growth or a massive marketing budget.

Without proper SEO, the online portion of your business will struggle to grow due to lack of meaningful search engine presence. If you are wondering, “How SEO can help your small business”, this article contains a few ways you can build an online presence, and convert more website visitors in sales.

Start With Google My Business

Google My Business (GMB) is a free search optimization business service. Did we mention that it’s FREE?

You sign up with your business details including: address, functions, and useful things such as an image of its exterior. All that information is published on Google. Then when somebody searches for your business name, with proper optimization, your business can be the first to appear in results! The location of your business is shown along with any details you entered.

Check out our local GMB page if you want to see an example. GMB is a extremely valuable and free tool. If you are a business owner, it’s a must have. End of story.

Social Media and Local SEO

An active social media presence will improve your SEO. For example, create a new page on your website and then Tweet about it. Typically, your page will appear on Google search engine results within 48 hours (unless your Twitter account is brand new).

If you have popular social media profiles, then people will migrate from social media to check out your website. This makes your website more popular, ergo, increasing its exposure online.

Local SEO is just as effective. If you can rank up with local SEO, then people in your area will see your website alongside larger national brands. Often times you may gain more exposure for local relevant searches than larger national brands.

How SEO Can Help Your Small Business

Small business SEO is not just about Google. There are several search engines, such as Bing; and there are thousands of online directories. These search engines and directories are used by online tools, desktop tools, and mobile apps.

What does this have to do with small business search engine optimization? Since most websites are built with SEO for Google in mind, many online tools, desktop software, and mobile apps use the same standards and rules to find information. Even other search engines adhere to these standards because everybody is doing the same thing and it makes sense at this stage.

Following the rules of SEO means that online directories, search engines, and software will become aware of your website and your brand. As your website grows in popularity, it will be exposed to more tools, programs, apps, search engines, and directories. This will then make your website even more accessible, so it is then easier to spread your brand message.

Learn About Keywords

Some experts say they keywords are not as important these days, but understanding how keywords work is more important than their application.

Believe it or not, every time you conduct a search on Google you are effectively purchasing their best product, which is their search results. It’s true!

Keywords are still Google’s best way to determine a users “search intent.” Along with other factors, Google wants to deliver the most relevant and best content for your search query.

Think of possible search terms for your company, brand, or product. These are your keywords. Use the right ones, and search engines, apps, and online tools will find you more quickly and efficiently

Should You Hire an SEO Agency?

The short answer is yes if you are looking to see better ranking results, however you should always learn some basics about SEO so that you can operate your website more efficiently. This can help keep some of your long-term SEO cost down.

Many SEO agencies are willing to set things up for you which could dramatically decrease the learning curve and provide you with faster results. Then all you need to do is learn a little about SEO so that you can operate your website daily.

Can SEO be a Game Changer for Your Business?

After reading this article you now have a few more ideas about how SEO can help your small business, but there’s much more to the story! If you haven’t already begun the process of optimizing your website then you literally have nowhere to go but up!

SEO is essential for any business to prosper and grow. SEO is equally as crucial for e-businesses as well as brick and mortar businesses. If you are looking for more tips, tricks, and content on SEO, check out our other blog posts.

cut costs with DIY DIGITAL MARKETING

The good news is that you don’t need an agency to get started today implementing digital marketing techniques like the ones mentioned in this article. See our complete list of Third-Party digital marketing tools and services.

DISCLOSURE: New London Media International LLC participates in various affiliate advertising programs. We earn compensation by referring you to Third-Party products and services.

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