AR vs VR Marketing: How to Use Them In Your Marketing

AR vs VR Isn't a Zero Sum Game

Did you know that Augmented Reality (AR) and Virtual Reality (VR) technologies are predicted to be industries of over $29.5 billion before 2020?

This growth should come as no surprise, as virtual reality technologies have been in commercial development for decades now. As the business value proposition for augmented reality technologies become more evident, companies around the world are beginning to press their marketing departments to take a second look.

There is a rapidly growing appetite from customers to have immersive shopping experiences before making a purchase. To meet these needs businesses are now actively searching for innovative ways to quench this thirst. And more importantly, do it before their competitors.

As a result, the AR vs. VR debates are hot trending topics in many corporate boardrooms right now and will be for the foreseeable future. Both technologies present unique opportunities to add a more robust customer experience and are powerful tools to add to your marketing toolbox.

Even though most companies tend to choose one or the other, AR vs. VR isn’t necessarily a zero-sum game. There may be use cases in your organization to implement both. However, it’s essential first to know the difference between AR vs. VR.

Keep reading to explore the differences and benefits of each one.

AR vs VR for Marketing

First, we’re going to talk about what each of these up and coming technologies are and how they can be used for marketing purposes.

Augmented Reality

AR takes the natural world through the view of a mobile device or digital screen and adds visual graphics and designs as an overlay. Remember when Pokémon Go was super popular? It used this technology.

Augmented reality is typically mobile app-based, and because apps are easier to build, deployment is quick and tend to have a lower barrier for entry for the majority customers.

Think about how this technology could be applied to a car’s internal GPS system. Many drivers get in car accidents every year simply because they get distracted while looking down at their phone’s GPS app.

AR is a potential solution to this problem by embedding a visual overlay directly into the car’s windshield, thus, eliminating the need to look away altogether.

This is just one of many examples that companies are currently exploring to leverage AR to provide tangible value to their customer’s lives.

Virtual Reality

Have you seen people wearing those bulky headsets over their eyes? These headsets are how VR applications are delivered to a user. It displays its 3D world that leverages motion detection and sensory stimulation. However, virtual reality has caught on less than augmented reality, in large part, because it requires users to have a physical headset.

Other reasons include that physical headsets can be more pricey, and VR programs are more complicated to create than AR. They may even trigger motion sickness in some people because of the way the goggles block out the real world.

However, don’t necessarily completely overlook VR as an excellent option for business use. With the incredible amount of research and development that is going into VR, prices for VR hardware has been steadily on the decline. This had made it more accessible to businesses and customers moving forward. Also, improvements in the designs of the headsets will continue to provide a better user experience.

Think about the possibilities if you could bring customers into your store without them ever having to leave their home. Taking it a step further, imagine if you could create a 100% curated virtual shopping experience based on your customers individual shopping behavior. You could have a virtual store rep walk them down aisles, and even allow a customer to try on merchandise.

The Combination of Both VR and AR

augmented reality technology with virtual reality display screen which show the product and subtotal in the retail or store

Experts in technology are predicting that soon VR and AR will combine to form a new type of reality called “mixed reality.” Instead of being in direct competition with each other, they join together to form a new technology, with more realistic traits.

VR provides the ability to see 3D things in the world around you like AR adds new elements into the mix. Together, they can offer a unique view of how we interact with the world.

Using VR and AR in Marketing

Currently, there aren’t a ton of companies that are using these technologies as a core component of their marketing efforts. However, you can be sure that there are many demos and beta test in the works behind closed doors.

Being an early adopter puts businesses at the forefront of technological innovation. AR and VR allow customers to connect with your brand uniquely. Also, it gives your business an opportunity to leverage technologies that could help increase both online and in-store sales.

One of the significant areas of opportunity for both the AR and VR industries is to have more experts in the field, providing training and seminars on how businesses can implement.

Some industries benefit more from AR and VR, such as fashion, realty, or entertainment. VR and AR have the possibility of showing buyers what a new outfit looks like, what type of furniture looks good in their new home or encourage participation in a music video with your favorite artist.

The possibilities are endless, and as technology advances, creative ideas will flourish.

Taking Your Marketing to the Next Level

It’s only a matter of time before every company is using some form of AR, VR, or both. Consider the benefits of AR vs VR and decide which is best for your company.

Develop a plan that includes this technology, and start using it creatively. Jump on the wagon before every business catches on, and you’ll set yourself up for a competitive advantage.

cut costs with DIY DIGITAL MARKETING

The good news is that you don’t need an agency to get started today implementing digital marketing techniques like the ones mentioned in this article. See our complete list of Third-Party digital marketing tools and services.

DISCLOSURE: New London Media International LLC participates in various affiliate advertising programs. We earn compensation by referring you to Third-Party products and services.

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