5 Essential SEO Tips to Grow Your Business

What's Your Long-Term SEO Plan?

51% of all website traffic comes from organic Google search. Harnessing the potential of an effective search engine optimization strategy is key for scaling your business.

But, where do you even start? What essential SEO techniques should you prioritize? We’ve scoured the web for the top five SEO tips to help you boost your ranking.

Ready to find out how to take your business to the next level using SEO? Just keep reading.

#1. Link Out to Other Authoritative Sites

Good linking is one of the most important SEO strategies.

If you’re looking to grow your business with SEO, you probably already know that inbound links from other sites can boost your ranking.

But, so do links to other sites. Sounds counter intuitive, right?

It’s not! Outbound linking can seriously boost your SEO ranking. By linking to authoritative sources with relevant content, you’re telling Google that your content is relevant.

Linking to other sites can also increase the chance that other sites in your space will link back to you. 

#2. Keywords Are an Essential SEO Practice

Keywords are still the star of the show when it comes to SEO techniques.

It’s important, however, that you don’t practice keyword-stuffing to increase your ranking. This can come off as spammy, which Google doesn’t like.

One of the must-have SEO practices is the natural use of longtail keywords. Your keyword research should prioritize keywords that real people would search for. Fitting these into your relevant copy can optimize SEO while maintaining readable content.

#3. Create Relevant, Valuable Content That Benefits Readers

Old SEO strategy involved using exact matches of popular keywords multiple times throughout the text. Now, that doesn’t work so well.

Instead, Google prefers that you bolster your keywords with relevant and valuable content. If Google sees that your content will be relevant and beneficial to the reader, you’ll rank higher.

#4. Strive for Share-Worthy Content

This tip goes hand-in-hand with the value of your content.

By providing expert, valuable, and trustworthy content, you increase the likelihood of getting readers to share your content. You might also get a few inbound links!

This not only increases traffic to your site, but it also tells Google that your content is high-quality. The more valuable your content in Google’s eyes, the better you’ll rank.

5. Optimize Your Images

Core Business Services

Optimizing the images in your content is a great business SEO tactic. To do this, you need to keep a few things in mind.

Use High-Quality Images

A great, high-quality picture exudes professionalism. If a reader finds your blurry, pixel-y image on Google Image Search, chances are they won’t click on it.

Use Keywords in Your Image Description

Implement keywords that are relevant to your content for your images. You can add these into the alt text, description, and title of the image. Make sure it is relevant to and descriptive of the photo.


The good news is that you don’t need an agency to get started today implementing digital marketing techniques like the ones mentioned in this article. See our complete list of Third-Party digital marketing tools and services.

DISCLOSURE: New London Media International LLC participates in various affiliate advertising programs. We earn compensation by referring you to Third-Party products and services.

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