5 Best Tips to Enhance Your On-Page SEO

On-Page SEO: Misssion Accepted

In the world of online business, SEO is king. Without it, it’s doubtful anyone will find your business using a search engine. 

But, before we get into On-Page SEO specifically let’s talk briefly about SEO in general.

SEO stands for search engine optimization. In other words, when people use Google, Bing, Yahoo, or other search engines, SEO determines how easily they will find your website.

Therefore, on-page SEO refers to your SEO quality on any given page of your website. This is especially important when you’re trying to generate clicks onto product pages, contact pages, etc.

How to Enhance Your On-Page SEO

Now that you understand on-page SEO, the question is, how do you enhance it?

It may sound complicated, but once you get the hang of it, SEO becomes second-nature. It’s also very important for growing your business, so you can’t afford to be in the dark.

Pay attention the these five best tips to enhance your on-page SEO!

1. Capitalize on Keywords

No, we don’t mean to literally capitalize every keyword you put on your website. We’re saying you need to take advantage of them!

Think hard on what keywords consumer might use to search for products or services that you offer. Those are the words they’re going to type into search engines. 

Then, using organic content, strategically use those keywords in your on-page content, headers, picture tags, etc.

2. Write Quality Content

Next, in order to be taken seriously by SEO algorithms (yes, there is such a thing), you need to provide quality content on your website. These algorithms will be able to tell if you’re shamelessly pumping each page full of keywords to boost your on-page SEO. 

They look for a certain amount of keyword usage, yes, but too much is a red flag. This is called keyword stuffing and it’s important you know the guidelines.

Find a happy medium, it should read organically. Additionally, writers, content editors, and other online savvy people will immediately be able to tell if you’re overkilling a keyword and be turned off of your page.

3. Include Internal and External Links

Another great way to enhance your on-page SEO is by adding links onto your page. These links can be both external (leading back to other pages on your website) and internal (leading to other websites).

External, or outbound links show search engine algorithms that your site is a hub for quality content while giving it a better idea of what your website’s purpose or topic is.

4. Add Pictures and Video

Next, to improve your on-page SEO, you’ll want to include multiple forms of media on your page. This includes text, pictures, videos, images such as graphs and charts, etc.

Using multiple forms of media will reduce your bounce rate (how quickly people leave your page) and increase the number of time people stay on the website in general. These are important factors in SEO algorithms. The longer people stay on your site, the more credible it is.

5. Use Title and Header Tags

Title tags are second only to content quality when it comes to on-page SEO. These are the clickable headlines that show up after you type something into a search engine. They’re meant to be accurate depictions of what is on that page.

Header tags are also super important. Those are the headers, such as the ones on this page, that SEO algorithms read to determine the topic and content of any given web page. For this reason, it’s important to use direct headings, rather than creative, fun, and obscure ones.

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The good news is that you don’t need an agency to get started today implementing digital marketing techniques like the ones mentioned in this article. See our complete list of Third-Party digital marketing tools and services.

DISCLOSURE: New London Media International LLC participates in various affiliate advertising programs. We earn compensation by referring you to Third-Party products and services.

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